Social media offers access to a large audience, but reaching millions of people is still a challenge that requires a lot of creativity, effort, and planning. TikTok platforms like Instagram or YouTube can help you become an online star with hundreds of thousands of followers. However, if you want to make your dreams come true, you just need to find a way to stay ahead of the competition. There are numerous strategies that you can use to grow your TikTok followers, including shortcuts and long-term strategies. In this article, we will show you the 6 ways to get free TikTok followers.
Identify your target audience
6 ways to Get Free TikTok Followers
- Understand the TikTok Algorithm
- Post regularly
- Participate in viral challenges
- Add the relevant hashtags
- Be consistent
- Optimize your profile
Identify Your Target Audience
There are a few ways to do this to grow your TikTok following.
First, take a look at the competitors and influencers in your industry. What type of content are they posting? Take notes on the most popular videos and use those to develop your own unique ideas.
Next, think about the types of content you’ve been posting on your other feeds. While the content you post on TikTok will likely vary widely, you can still identify some common trends and content types or ideas that you know work well.
Finally, take a moment to revisit your customer persona and remind yourself of what they like and don’t like. What would they like to see on a platform like TikTok? Remember, it’s all about trial and error, especially on a new and viral-driven network like TikTok. You may try a million different types of videos before you find the one that resonates best with your audience.
Understand The Tiktok Algorithm
The first step to gaining followers is getting your content in front of them. To do this, you need to understand and come to terms with the almighty TikTok algorithm. The most important factors that contribute to posts reaching FYPs are user interactions, post information, and device and account settings. The first two are given more weight.
In general, you should focus on creating good, TikTok-native content that resonates with your audience – more on that below. For example, this video appeared in my FYP. It could only be more specific to me if it was a handmade McLaren-themed Eras Tour outfit instead of Aston Martin.
Post Regularly
It’s important to know that the quality of your videos isn’t necessarily more important than the need to post regularly. Posting regularly keeps your audience engaged, and it’s also a great way to regularly test what sounds, themes, topics, and hashtags work best with your videos. It can even increase your chances of reaching more potential followers who discover your videos based on their personal content preferences and engagement. Aim for at least 1-3 high-quality TikTok videos per day and build from there.
Participate In Viral Challenges
It’s important to follow the latest social media trends because it allows you to see what other types of content are currently popular. Viral challenges, like the recent Kiki challenge, often involve singing and dancing to a popular song. That’s why they’re a great content choice for the TikTok platform, which is primarily dedicated to music videos. By using trending hashtags in the posts you share on your profile, your viral challenge videos will be visible to millions of people and can dramatically increase your TikTok likes in just a few days. Additionally, a challenge can inspire you to explore a particular topic or genre of music further and help you build an easily recognizable style that can grow your fan base.
Add The Relevant Hashtags
Like Instagram, Twitter, and many other social media platforms, TikTok hashtags help users find your content, but it’s important to make sure you’re using the right hashtags. One habit we see a lot of people make is to simply tag all the trending hashtags in their TikTok captions. But only do this if those hashtags are actually relevant to what you’re posting.
Otherwise, it’ll just look spammy. Instead, when you’re creating your caption, type in relevant hashtags to see how often those hashtags appear. And don’t forget to include the ever-popular hashtags #fyp or #foryou, which are commonly used to get to the For You page. While the impact of these hashtags on rankings hasn’t been confirmed, their widespread use can still increase the reach of your content.
Be Consistent
After you’ve identified your audience, the next step is to choose your niche. Gomez notes that if he were starting a TikTok account from scratch today, “I would focus on creating a steady rhythm of content every week to build relevance and awareness. Organic social growth is a long-term process, and consistently posting high-quality content is key to growth.”
Optimize Your Profile
Make your profile attractive. Create a username that reflects what you do as a content creator and use a catchy profile photo that best represents your brand. Write a short and interesting bio that tells viewers a little about who you are as a creator and what exactly you do. As with all good social media profiles, it’s important to set up a call to action (CTA) to help visitors learn how to best interact with your profile. For example, if you sell merchandise or offer coaching sessions, it’s best to provide a link that automatically leads to your website. Remember that TikTok bios are limited to 80 words, so use keywords that best convey to your visitors what your content is about.
Conclusion
Be different, be unique, and provide your followers with quality entertainment. Try to offer something new that will amaze your audience. The TikTok app offers a virtually endless selection of music and video editing options to help you get creative. However, producing great videos alone is not enough to attract a large audience, as you also need to use your marketing skills if you want to grow your fan base. What strategies do you use to increase your number of followers? Leave a comment and let us know.
