Wouldn’t it be great if your players could access your casino from the comfort of their homes, and the casino generated revenue even at odd hours?
Online casinos are making this possible for land-based casino owners. The digital revolution created many opportunities for land-based casinos. Operators are now expanding to global markets and generating more revenues with the help of iGaming solution providers.
The worldwide online casino market is expected to grow at a 5.55% CAGR till 2029. As a result, the projected market value will become $46.30bn by 2029. Hence, it’s the ideal time for land casinos to integrate online casino experience into their brands.
Check this expert’s guide on optimizing your land-based casino experience in the online world to learn the nitty gritty.
What is the difference between online casinos and land-Based casinos?
Here is a quick comparison of online casinos and land-based casinos. Check this out before you opt for an online casino setup.
| Aspect | Online casinos | Land-based casinos |
| Operational hours | Operate 24/7, providing constant revenue streams and the ability to serve a global audience. | Typically have fixed operational hours, limiting potential revenue to those times. |
| Accessibility | Accessible 24/7 from anywhere with internet access. | Requires the players to travel to specific locations, often limited to certain hours of operation. |
| Game variety | Typically offers a wider variety of games. | May have a limited selection based on physical space and licensing. |
| Customer experience | Limited to virtual interactions, often through chat or live dealer games. | Offers face-to-face interaction with other players and staff, creating a social atmosphere. |
| Convenience | Highly convenient as players can participate from home. | Less convenient due to the need to travel to the casino location. |
| Bonuses and promotions | Often provides a wide range of bonuses and promotions. | Offers promotions that are usually linked to in-house activities and events. |
| Payment methods | Offer a wide range of payment options, including credit/debit cards, e-wallets, bank transfers, and cryptocurrencies. | Primarily rely on cash transactions, with some adoption of cashless payment methods like debit cards and mobile payments. |
| Regulatory compliance | Must adhere to various international regulations, often requiring multiple licenses to operate in different jurisdictions. | Governed by local and national regulations, involving physical security measures and responsible gambling protocols. |
Steps to provide land-based casino experience online
If you want to attract players who want to enjoy the land casino experience from the comfort of home, you can opt for an online casino setup. Most land-based online casino operators replicate the energy of a physical casino to boost customer engagement. Here is how to do that-
Introduce live dealer games
Create a real-time live casino studio with real dealers to stream casino games like blackjack, roulette, and poker. This setup will emulate the experience of a physical casino and keep your target audience engaged.
High-quality audio and visuals
Advanced graphics and sound systems replicate the look and feel of a physical casino. It creates an intriguing and realistic gaming environment. Use high-quality ambient sounds, dealer voices, and visual elements that mimic the physical casino.
Add interactive features
Players enjoy social interaction at land casinos. To mirror this experience, integrate chat functions and interaction tools that will help players communicate with each other and dealers.
Robust bonus engine
Engage the existing players on your land casino with similar loyalty rewards and bonuses at your online casino. Design tiered programs and track the players’ preferences and behavior to offer personalized rewards and incentives.
User-friendly interface
Design an easy-to-navigate interface that will imitate the land casino experience and allow easy access to all games to the players. Regularly test and refine the UI to improve usability issues.
Create virtual reality (VR) experiences
You can also invest in VR technology to take your land-based online casino one step up the notch and provide all-inclusive gaming experiences where players can navigate a virtual casino environment, interact with other avatars, and play games as if they were physically present in the casino.
Scopes of land-based casinos in the online world
The land-based casinos can engage their existing customer base in the online world. Hence, the online casino platform grows organically, reaching new potential customers. The scope of physical casinos in the online world can be described as follows:
- Complementary growth: Online casinos are great for complementing the physical casino revenue. Since they provide additional gaming options and promotions, overall revenue growth is increased.
- No cannibalization: According to a study, online casinos don’t cannibalize the revenue of land-based casinos; instead support and enhance it.
- Conversion strategies: You can convert your existing physical casino customers to online platforms through strategic marketing and loyalty programs.
- Diversification: While offering both land-based and online casino experiences, you can diversify your services and attract a wider range of customers.
Smoothly transit from physical casinos to online
Land-based casino operators opt for white label casino software to transition smoothly to digital casinos. iGaming solution providers help you with quick-to-launch online casino platforms for rapid market entry. You get all the features you need to provide a land-based casino experience on your iGaming platform. Contact our providers now!
