The HTTPS, also known as Hypertext Transfer Protocol Secure is one of the most important requirements for websites that hope to enjoy a noticeable level of trustworthiness and security. In the Philippines where almost everything is being done online, users worldwide will appreciate the adoption of HTTPS which has more to offer than basic encryption. These advantages relate to the SEO Philippines aspect, user-friendliness, and attractiveness level of the website making the use of HTTPS of main importance for all organizations that are worried about their virtual image.
In this regard, the following are some of the positive sides of HTTPS for Search Engine Optimization in The Philippines and other related issues that need its consideration.
Enhanced Website Security
HTTPS allows for secure and encrypted communication between the user’s browser and that of the website server. This is to prevent the interception of important information by hackers. This is crucial in the Philippines as this region is known for an increase in cybercrime activities.
It works to make sure that users of the system are not exposed to threats posed by elements such as credentials, payment information, or sensitive personal information. The rising concern over cyber threats in the region shows that businesses should enforce HTTPS. This is for the sake of maintaining their customers’ privacy and data.
Improved SEO Rankings
As of 2014, Google treats HTTPS as a ranking signal. This means that websites using this protocol have a higher chance of ranking well than those that do not. In the Philippines where SEO, especially Google, is very competitive, utilizing this protocol can be a great advantage in the search results. Providing potential for improved ranking is very beneficial to e-business and e-financial institutions and service providers with an online presence.
Building Trust and Credibility with Users
Internet users are growing more conscious of online security threats. Evidence shows that they are more willing to trust websites that have the secure padlock icon on the address bar. The presence of HTTPS on the URL also assures visitors that their sensitive information is safe from prying eyes. It is also essential for e-commerce businesses in the Philippines to build and sustain trust among their customers.
In this regard, it is established that presenting a website with HTTPS will increase the chances of a user trusting the said website completely. Which in turn will help increase the rate of conversion and retention of customers.
Preventing “Not Secure” Warnings
Google Chrome and Mozilla Firefox web browsers indicate that non-HTTPS sites are ‘not secure’. This may discourage users from using the site. In the Philippines, where there are many mobile browsers, a lot of these users may abandon a website almost instantly that has a ‘Not secure’ sign. More so if they are using handheld gadgets. This avoids such warnings as well as provides a smooth degree of comfort to the users surfing the web.
Data Integrity and Protection
HTTPS protects not only the server and client communications with encryption. It also guarantees that the information being transferred will not be tampered with or hindered in any way during the process without it being noticed. This is very important for numerous businesses in the Philippines. Since they all stress making sure accurate data transfer takes place. For instance, banks, e-commerce sites, and healthcare institutions. Thus, because of the data integrity mechanisms of HTTPS, the site is protected from risks such as man-in-the-middle (MITM) attacks. Which have the potential to change the information exchanged between the users and the site.
Better Performance Through HTTP/2 Support
The majority of contemporary web browsers support HTTP/2. Which is an improvement over HTTP/1.1, but only with respect to HTTPS websites. With HTTP 2.0, this helps in reducing the load times and the amount of resources used. Therefore, enhancing the experience of users.
In the Philippines, where connectivity may be better at times and worse at others, every small measure aimed at enhancing website functionality is appreciated. Websites that are HTTPS enabled can take advantage of HTTP/2 and serve users quickly and smoothly. Thus, minimizing embarrassing flight risks and maximizing user interaction.
Key Considerations for HTTPS Implementation in the Philippines
Choosing the Right SSL/TLS Certificate
To put HTTPS on a website, it’s necessary to buy an SSL (Secure Sockets Layer) or a TLS (Transport Layer Security) certificate. The correct certificate to obtain, however, will be determined by their website type. For example, in the Philippines, a single-domain SSL Certificate will apply to small corporate websites with one domain only.
A Wild Card SSL Certificate, on the other hand, is appropriate for shopping sites that have many subdomains. The Extended Validation (EV) SSL Certificate represents the strongest authentication available in the industry. It also makes the organization’s name visible in the address bar. Hence, suitable for banks and other leading corporations.
Updating Internal Links and Redirects
After the adoption of HTTPS, it is imperative to alter all internal links, images, scripts, and other assets to the HTTPS version. If not, users may experience a mixed content warning which can be detrimental to SEO and user experience. In the context of Philippine websites, this is extremely crucial. Especially for a wide-reaching site as unsecured or unworking content could increase the bounce rates.
Implementing 301 Directs
It is recommended for webmasters to use 301 redirects. This is to ensure that all HTTP links will go to their HTTPS equivalents. This step guarantees that search engines will acknowledge the new secure links and transfer any rank equity from the previous links. Correctly setting up these redirects is essential to prevent any drop in search engine rankings that may occur as a result of the website migration.
Updating the XML Sitemap and Google Search Console
Subsequent to the accomplishment of the migration to HTTPS, the XML sitemap must be updated to conform to the new HTTPS URLs. In addition, the HTTPS version of the website must be added to the Google Search Console for easier crawling and indexing of new URLs by STP engines. This step makes sure that all the SEO advantages of the HTTPS protocols are utilized in the Philippines.
Monitoring for SEO and Traffic Changes
Shifting towards HTTPS may result in slight variations in positions and volumes of search traffic for a website. This fluctuation must be tracked using appropriate software like Google Analytics and Search Console. In the Philippines, where most of the businesses may be operating in micro-targeted market segments with limited online presence, even minute shifts in positioning can result in great changes in traffic and conversions.
Key Takeaway
For organizations in the Philippines hoping to improve SEO and their image online, embracing HTTPS is among the foremost steps. There is also an impact on SEO rankings, easing user trust, and improving website performance beyond security reasons. With proper implementation of HTTPS, organizations can keep pace with the changing world of technology and the internet more effectively and securely for their users.
