Are you looking to grow your TikTok followers in 2024? With over a billion users, TikTok is a huge platform for anyone looking to get noticed, whether you’re a business, an influencer, or just enjoy creating content. But how exactly can you stand out and grow your TikTok followers? This article is your guide to understanding. We’ll explore 8 simple and effective ways to grow your TikTok followers. You’ll learn everything from the excitement of TikTok giveaways to the smart strategies of influencer marketing. These tips should help you grow your TikTok followers, whether you’re new to the platform or have been using it for a while. Get ready to make your TikTok profile shine and attract a bigger audience.
8 Tips to Grow Your TikTok Followers in 2024
- Identify Your Target Audience
- Improve Your Video Quality
- Post Regularly
- Create a Tiktok Challenge
- Duet And Stitch
- Tell a Story
- Post At The Right Time
- Analyze Your Insights
Identify Your Target Audience
First, take a look at the competitors and influencers in your industry. What type of content are they posting? Take notes on the most popular videos and use those to develop your own unique ideas.
While the content you post on TikTok will likely vary widely, you can still identify some common trends and content types or ideas that you know work well. Finally, take a moment to revisit your customer persona and remind yourself of what they like and don’t like. What would they like to see on a platform like TikTok? Remember, it’s all about trial and error, especially on a new and viral-driven network like TikTok. You may try a million different types of videos before you find the one that resonates best with your audience
Improve Your Video Quality
Of course, TikToks don’t have to be cinematic masterpieces, but if your videos have poor audio or video quality, they’ll easily get skipped. Depending on the type of content you have, investing in a ring light or small microphone can do wonders to make your videos even better. Even if you just find a quiet, well-lit place to record, you can easily improve video quality.
Post Regularly
It’s important to note that the quality of your videos isn’t necessarily more important than the need to post regularly. Posting regularly keeps your audience engaged and is also a great way to regularly test which sounds, themes, topics, and hashtags work best for your videos. It can even increase your chances of reaching more potential followers who discover your videos based on their personal content preferences and engagement. If you want to keep your brand top of mind with your consumers, post new videos regularly. Aim for at least 1-3 high-quality TikTok videos per day and build on that.
Create a Tiktok Challenge
TikTok is known for its various video challenges, be it dancing, challenges, etc. As you scroll through the videos on the app, you’ll likely come across a few different challenges. A branded challenge is a challenge created and promoted by a brand. That’s exactly what Moon Pie did here with the #MoonPieChallenge. They introduced it with their very first video on TikTok and followed up with a few more challenge videos.
But there are also community challenges, often created by popular TikTokers, that brands can leverage for their content as well. One community challenge currently making the rounds is the “10 Dip Makeup Challenge,” where makeup artists apply makeup using 10 dips or drops of each type of makeup they apply. Here’s an example: This type of challenge is perfect for makeup brands to participate in by showing their take on the competition using only their makeup products.
Duet And Stitch
Invest time and effort in engaging with other creators and brands on the platform. It’s called social media after all! One of the best ways to do this is with the Duet or Stitch features, which allow you to take an existing TikTok video and add your own version.If you record a duet video, you’ll likely end up in the FYP of people who follow the original creator, and if you’re in the same niche, this is an easy way to gain more views on TikTok . Regularly commenting on other creators’ content is also a great and authentic way to get noticed.
Tell a Story
People love stories! Storytelling is crucial on TikTok as it helps build trust with your audience and makes your videos more memorable. Create content that tells a story or evokes emotions by creating videos that make you seem personal and approachable. Watch time on TikTok is between 15 seconds and 10 minutes, so it’s important to hook your audience from the first frame. A compelling story can hook viewers and motivate them to follow you.
Post At The Right Time
If you want people to see your content, you probably shouldn’t be uploading new videos at 3 a.m. You should be sharing videos when your followers (and potential followers) are already scrolling through the app. Luckily, this information is easy to track if you have a business account. In the Business Suite section of the app, you’ll find Follower Activity, which shows you the exact days and times your followers are most active on TikTok.
Analyze Your Insights
Keep an eye on TikTok’s analytics. They provide valuable insights into what’s working and what’s not, and help you determine your TikTok marketing strategy by understanding what resonates best with your audience. Your stats can be divided into four categories: Account, Content, Followers, and Live.
